We are a family of lingerie, swimwear and activewear brands offering innovative, design-led options for a range of body types, occasions and price points. We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.
Mischievous, sexy, pretty or practical, but never boring and beige, Playful Promises was founded in 2004 by Emma Parker. Expanding slowly but surely, our London-based independent brand became known for luxe, outré designs for a wide size range including fuller bust and plus sizes. On our way to global domination, our playful warehouses are based in the UK, USA and Australia.
SHION JEWELRY BRAND
The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression.
The look is upscale while still being “affordable luxury”. The jewellery is made of rhodium, 18k rose gold or yellow gold plated 925 sterling silver. High quality zirconia stones that create a luxurious and dramatic expression are often featured in Sif Jakobs’ collections.
Sif Jakobs Jewellery became known as the Copenhagen-based jewellery brand with a sparkling black and white universe. However, in 2018 the rainbow collection was introduced where a wealth of beautiful stones in popping colours are sprinkled throughout the collection, adding a richly delightful aesthetic not before seen by the brand. The colourful collection offers something for the more daring, whilst never losing a hint of the style so synonymous with the brand.
Since the launch of Sif Jakobs Jewellery in 2009, the brand has grown rapidly and is regularly featured in popular fashion and lifestyle media.
Sif Jakobs Jewellery also has a growing international fan base, and the jewellery is often seen on celebrities such as Dua Lipa, Ellie Goulding, Miley Cyrus and Katy Perry. A wide range of fashion influencers also love Sif Jakobs Jewellery and the brand frequently appears in their media.
Today, Sif Jakobs Jewellery is represented in 21 countries and is a sought after jewellery brand in international jewellery stores who consider Sif Jakobs Jewellery a strong profile brand.
The brand is a proud winner of various prestigious European jewellery awards.
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